In this guide to Google Business Profile Optimization, we’ll show you how to claim your profile, optimize it, and use it to attract more local customers. If you own a small business and want to get found online—especially by local customers—one of the best tools at your disposal is Google Business Profile (formerly known as Google My Business). Best of all? It’s free.
A properly set up and optimized Google Business Profile (GBP) helps your business appear in Google Search, Google Maps, and the Local Pack—the group of listings that shows up when someone searches for services “near me.”
What Is a Google Business Profile?
Google Business Profile is a free online listing that lets you manage how your business appears in Google Search and Maps. It includes details like:
Business name
Address and phone number
Hours of operation
Website link
Customer reviews
Photos
Services or products offered
It’s one of the most powerful tools small business owners can use to improve their local SEO and earn trust with potential customers.
Why It Matters for Small Businesses
Here’s why your Google Business Profile deserves your attention:
Boosts Local SEO: Appears in the top results for searches like “dentist near me” or “best hair salon in [your city].”
Builds Credibility: Verified listings with reviews, images, and updates earn more trust.
Drives Traffic: Many users find what they need in the business listing itself—leading to phone calls, visits, and website clicks.
Shows Social Proof: Star ratings and customer reviews give people confidence to choose your business.
Step-by-Step: How to claim your Google Business Profile
Step 1: Claim or Create Your Listing
Go to google.com/business
Sign in with your Google account
Search for your business name. If it’s already listed, claim it. If not, click “Add your business to Google.”
Step 2: Add Accurate Business Details
Business name: Use your actual business name—no extra keywords or emojis.
Address: Make sure it’s consistent with how it appears on your website and other directories.
Phone number and website: Use a local phone number if possible.
Business category: Choose the most accurate primary category, like “Web Designer” or “Bakery.” You can add secondary categories later.
Step 3: Verify Your Listing
Google will send a postcard with a verification code to your business address. In some cases, you might be eligible for phone or email verification.
Once verified, your business will go live and you can start optimizing!
Your Free Guide to Google Business Profile Optimization
Claiming your listing is just the beginning. To make it truly effective, you need to keep it updated and engaging.
1. Add High-Quality Photos
Upload images of your storefront, team, products, or completed projects.
Businesses with photos get more clicks and direction requests.
2. Write a Compelling Business Description
Highlight your services, unique selling points, and what makes you stand out.
Keep it customer-focused and friendly.
3. Select Additional Categories and Attributes
Add relevant secondary categories (e.g., “Graphic Designer” or “Marketing Consultant”).
Choose attributes like “wheelchair accessible” or “free Wi-Fi,” depending on your offerings.
4. Update Business Hours
Keep your hours accurate—especially around holidays.
Add special hours when needed.
5. Use Google Posts
Share updates, promotions, blog articles, or events.
Posts appear directly in your profile and keep your listing active in Google’s eyes.
Encourage and Manage Reviews
Customer reviews are one of the most powerful parts of your profile.
Ask for reviews: After a successful job or sale, ask your customer to leave a review. Make it easy by sharing your review link.
Respond to reviews: Always thank reviewers—especially happy ones—and respond politely to negative reviews to show professionalism.
Never buy or fake reviews: It’s against Google’s guidelines and could get your profile suspended.
Monitor Performance
Use the Insights tab to track how people are finding and interacting with your listing:
Number of searches
Website visits
Phone calls
Photo views
This data can help you understand what’s working and what can be improved.
Final Thoughts
Your Google Business Profile is a powerful, free tool that can significantly boost your local visibility and reputation. With just a bit of time and consistency, you can turn it into a steady source of website traffic, phone calls, and in-person visits.
At LaunchPad Web Designs, we can help you create or optimize your Google Business Profile as part of a full local SEO strategy. Whether you’re just starting out or want to refine your presence, we’re here to help your business stand out in local search. Contact us today!
