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One-page site for independent professionals.
Free Website Starter Kit for Small Businesses & Freelancers
Everything you need to plan and launch your website—without the confusion or overwhelm.
21 pages of practical guidance, templates, and checklists from someone who’s built hundreds of websites for small businesses.
100% free. No credit card. Instant download.
What You’re Getting
A Real Guide, Not a Sales Pitch
I built this guide for clients who kept asking the same questions:
“What do I actually need on my website?” and
“How do I organize all this content without feeling overwhelmed?”
After answering these questions hundreds of times, I wrote it all down.
This is that guide.
Quick facts:
• Format: PDF download
• Length: 21 pages
• Cost: Free (no credit card required)
What’s inside:
- 5 essential features every business website must have (and why they matter)
- A complete website launch checklist so you don’t miss critical steps
- Content planning templates for your Home, About, Services, and Contact pages
- My favorite free tools for design, images, and basic SEO
- Bonus insights from 12+ years of building websites for real businesses
Already have a site? You might want the Local SEO Guide or an SEO Audit.
Why I’m Giving This Away
The Honest Reason
Short answer: It’s helpful, and helpful things build trust.
Longer answer: When you’re planning a website, you have a million questions. Most web designers won’t answer them until you’re ready to hire them. That creates a chicken-and-egg problem—you need information to make good decisions, but you can’t get information without committing first.
This guide breaks that cycle. Read it, use it to plan your site, then decide if you want to hire someone or DIY it.
Will I try to sell you my services? Eventually, yes. You’ll get one follow-up email asking if the guide was helpful and mentioning that I build websites if you need help. That’s it. No aggressive drip campaign.
My actual hope: You find the guide genuinely useful. Maybe you hire me to build your site. Maybe you build it yourself using the guide. Maybe you hire someone else but learned something valuable. All three outcomes are fine with me.
Who This Guide Is For
It’ll Help If You’re:
- Planning your first business website
- Rebuilding an outdated site
- DIY-ing your website on WordPress, Wix, Squarespace, etc.
- Hiring a designer and want to understand what you actually need
- A freelancer launching your personal brand online
- Overwhelmed by all the conflicting advice out there
It Probably Won’t Help If You’re:
- Already clear on what you need (guide is for planning stages)
- Building a complex e-commerce site (this is basics, not e-commerce specifics)
- Looking for technical tutorials (this is planning, not implementation)
What People Say
Real Feedback from People Who’ve Used It
Want All 3 Guides?
Save $12 with the Complete Bundle
Everything you need to plan, write, and optimize your small business website—in three detailed guides:
- Website Blueprint ($19)
Plan your site structure, design, and page layouts before you start building.
- Local SEO Guide ($19)
Get found on Google by local customers with step-by-step optimization instructions. - Website Copywriting Kit ($19) Write your website content using fill-in-the-blank templates and proven formulas.
Get all three for $45 (save $12)
Special Offer for Guide Buyers
Purchase any guide or the complete bundle, and if you later hire me to build your website or handle your SEO, I'll credit the full purchase price toward your project.
Example: Buy this $19 guide today. Hire me next month for website design. Get $19 off your project.
Your guides aren't just helpful—they're an investment in working together if you decide you want professional help later.