Freelancer Package
From $100/month
One-page site for independent professionals.
Real Businesses, Real Results
I don’t build websites to win design awards. I build them to help people grow their businesses.
Below are real WordPress projects I’ve completed for freelancers and small business owners who needed more than a nice-looking site. They needed websites that attract the right visitors, explain what makes them different, and turn interest into bookings, sales, or inquiries.
Some started from scratch. Others came to me with outdated or underperforming sites. Every project was built around one simple question: what does this business need its website to DO?
Examples include: tours & travel websites, WooCommerce e-commerce stores, and hospitality sites focused on direct bookings.
Inspection21
Inspection21.com
New Jersey
Outdated website structure with scattered content, unclear user flow, and no defined path for students to explore programs or register.
Modern, structured WordPress redesign with clear training pathways, schedule-driven navigation, and a streamlined user experience built to guide students from research to registration.
The Challenge
Inspection21 is an established New Jersey home inspection training school with more than 20 years of history, but the website needed a clearer structure, stronger user flow, and a more modern presentation. The old site had valuable content, but students needed an easier way to understand training options, compare schedules, review tuition, and register for the right class.
What I Built
I built the new website in WordPress with a cleaner, more organized structure focused on how prospective students actually make decisions. The new site guides visitors from program information to schedules, tuition, campus details, certifications, and registration—while preserving important pages and improving the overall SEO and Answer Engine Optimization foundation.
What We Focused On
- Completely new WordPress site with improved page structure and navigation
- Clear training pathways for Contractor Express®, Night-Owl Express®, Weekend Hybrid®, and Sunday Hybrid® programs
- Schedule-driven registration flow connected to course sessions and payment
- SEO and Answer Engine Optimization for NJ home inspector training and certification searches
- Campus, curriculum, tuition, registration, and specialty certification pages built for clarity and conversions
- Structured data, internal linking, and human-first content across the site
The Result: A modern, organized WordPress website that makes Inspection21’s training programs easier to understand, supports student registration, and creates a much stronger foundation for search visibility across New Jersey home inspector training topics.
JTR Garden Center
JTRGardenCenter.com
Youngstown, Ohio
Basic AI-generated website with no clear structure, weak navigation, and limited ability to showcase available products.
Fully rebuilt WordPress site with category-based navigation, stronger local SEO, and a clean, user-friendly experience designed to increase visibility and in-store traffic.
The Challenge
This garden center was running on a generic GoDaddy AI website that didn’t give customers a clear view of what was actually available or make it easy to browse products by category. The business needed a more organized, professional website that could showcase bulk materials, plants, landscape supplies, and delivery information in a way that felt clear and credible.
What I Built
I built the new website in WordPress with a category-driven structure designed around how customers actually shop. Instead of a one-size-fits-all builder layout, the new site was organized into dedicated pages for mulch, soil, decorative stone, plants, trees, shrubs, seasonal plants, supplies, tools, and delivery information—making the site much easier to use and far more search-friendly.
What We Focused On
- Complete rebuild from GoDaddy AI to WordPress
- Product-focused page structure for bulk materials, plants, supplies, and tools
- SEO and Answer Engine Optimization for local product-based searches
- Clean, image-driven design that feels more professional and easier to browse
- Clear delivery, pickup, contact, and location information to support conversions
The Result: A modern WordPress website that presents the business more professionally, helps customers quickly find what they need, and creates a much stronger foundation for local visibility and in-store traffic.
JTR Lawn & Landscape
JTRLawnLandscapeLLC.com
Youngstown, Ohio
Outdated website design with poor layout, limited visual appeal, and no clear conversion focus.
Modern, conversion-focused WordPress redesign with improved structure, stronger branding, and a professional user experience built to attract and convert customers.
The Challenge
This local lawn and landscape company had an outdated website built with GoDaddy’s generic AI website builder that didn’t reflect the quality of their work or support their growth. The site lacked clear service structure, modern design, and the kind of SEO foundation needed to compete in local search.
What I Built
I completely redesigned the website and built it from the ground up in WordPress, replacing the generic builder with a custom site built around real service pages, strong local messaging, and a much more professional visual presence. The goal was to create a website that felt established, trustworthy, and easy for homeowners to navigate.
What We Focused On
- Full rebuild from GoDaddy AI to WordPress
- Service-based page structure for lawn care, landscaping, hardscaping, hydroseeding, excavation, and more
- Local SEO and Answer Engine Optimization to improve visibility in Youngstown-area searches
- Clean mobile-first design with strong calls-to-action
- Image optimization, internal linking, and on-page content written for both people and search engines
The Result: A polished WordPress website that better represents the business, supports local search visibility, and helps turn visitors into quote requests from homeowners and commercial clients alike.
Ciao Fabry Tours
CiaoFabryTours.com
Montepulciano, Italy
Outdated layout with weak visual hierarchy and no clear call-to-action, making it difficult for users to engage or book.
Modern, conversion-focused redesign with compelling hero messaging, streamlined navigation, and clear booking paths designed to increase inquiries and tour bookings.
The Challenge
Fabrizio runs private, personalized tours in Tuscany—experiences designed for travelers who want more than a bus route and a photo stop. His old Squarespace site didn’t reflect that warmth or explain what made his tours truly different.
What I Built
I designed the website in WordPress and migrated it from Squarespace to Hostinger, creating a custom site that feels as welcoming as Tuscany itself. The focus was on storytelling, immersive imagery, and clear messaging that positions the tours as a premium, personal experience—not a mass-market product.
What We Focused On
- Mobile-first design for travelers researching on phones
- SEO targeting private tours and Tuscany travel searches
- Clear tour structure and booking paths
- Testimonials and past tour highlights for trust-building
- Fast-loading pages for international visitors
The Result: A WordPress website that feels personal, professional, and trustworthy—helping attract travelers who are looking for authentic, one-on-one experiences instead of generic tour packages.
Blaq & Blu
BlaqandBlu.com
United States
Outdated ecommerce layout with cluttered visuals, inconsistent branding, and no clear focus on product presentation or conversions.
A refined, high-end ecommerce experience with elevated branding, intentional layout, and a streamlined user journey designed to increase engagement and sales.
The Challenge
This men’s fashion brand needed an online store that could compete visually and functionally with much larger e-commerce brands—without losing its bold, distinctive identity. The existing experience lacked structure, clarity, and the level of polish expected from a modern apparel brand, making it difficult to communicate quality and convert visitors into customers.
What I Built
I designed and developed a custom WooCommerce-powered WordPress store focused on clarity, performance, and a refined user experience. The layout was intentionally minimal, allowing the products and brand aesthetic to lead, while streamlined navigation and optimized product pages create a smooth path from discovery to checkout. The result is a fast, modern e-commerce experience that elevates the brand and positions it to compete with larger, more established retailers.
What We Focused On
- WooCommerce setup and product organization
- Mobile-optimized shopping experience
- SEO for product and category discovery
- Fast load times to reduce cart abandonment
- Clear calls-to-action across the site
The Result: A professional e-commerce website that positions the brand as established and credible—helping turn casual browsers into confident buyers.
Fonte Martino
Tuscany Italy
Overly complex navigation and cluttered layout made it harder for users to find key information and take action.
A refined website refresh with streamlined navigation, improved content hierarchy, and SEO enhancements designed to improve usability and search visibility.
The Challenge
This luxury bed & breakfast needed to reduce reliance on third-party booking platforms like Airbnb and Booking.com, where commission fees cut directly into revenue. The existing online presence didn’t fully reflect the quality, atmosphere, or experience of the property, making it harder to build trust and encourage guests to book directly.
What I Built
I designed and developed an elegant WordPress website that captures the character, setting, and overall experience of the property. Through refined visuals, clear room and amenity details, and a streamlined booking experience, the site guides visitors naturally from inspiration to reservation. The result is a polished, high-converting website that strengthens the brand and supports more direct, commission-free bookings.
What We Focused On
- Luxury aesthetic aligned with upscale positioning
- Integrated booking and inquiry system
- SEO for Tuscany accommodation searches
- Mobile-first design for travelers on the go
- Photo galleries that showcase the experience, not just the rooms
The Result: A website that helps drive more direct bookings, giving the business greater control over guest relationships and reducing commission costs.
What These Projects Have in Common
My Approach to Every Website
1. I start with the business goal Not “what do you want your site to look like” but “what do you need your site to DO?” Get bookings? Sell products? Attract clients? Everything flows from that.
2. Built on WordPress Every site uses WordPress because it’s flexible, SEO-friendly, and you own everything. No proprietary platforms, no vendor lock-in.
3. Mobile-first design Most people will see your site on their phone first. If it doesn’t work perfectly on mobile, you’re losing customers.
4. SEO from day one Beautiful sites that nobody finds don’t help your business. SEO optimization is built into every project, not added later.
5. Real content strategy I don’t just design pages—I help you organize information so visitors understand what you offer and why they should care.
6. Ongoing support I don’t disappear after launch. Your business changes, your website should too.
Different Businesses, Same Philosophy
Whether it’s a tour company in Tuscany, a fashion brand in the US, or a luxury B&B—the philosophy is the same:
Your website should work as hard as you do.
It should attract the right customers, explain what makes you different, and make it easy for people to buy or book or hire you.
Pretty designs are nice. Websites that generate revenue are better.
Your Project Could Be Next
I work with freelancers and small business owners who need WordPress websites that actually deliver results—not just look good in screenshots.
Services I offer:
Ready to Start Your Project?
Let’s talk about your business and what you need from your website. No sales pitch—just an honest conversation about whether I can help.