Freelancer Package
From $100/month
One-page site for independent professionals.
Real Businesses, Real Results
I don’t build websites to win design awards. I build them to help people grow their businesses.
Below are real WordPress projects I’ve completed for freelancers and small business owners who needed more than a nice-looking site. They needed websites that attract the right visitors, explain what makes them different, and turn interest into bookings, sales, or inquiries.
Some started from scratch. Others came to me with outdated or underperforming sites. Every project was built around one simple question: what does this business need its website to DO?
Examples include: tours & travel websites, WooCommerce e-commerce stores, and hospitality sites focused on direct bookings.
Ciao Fabry Tours
CiaoFabryTours.com
Montepulciano, Italy
Outdated layout with weak visual hierarchy and no clear call-to-action, making it difficult for users to engage or book.
Modern, conversion-focused redesign with compelling hero messaging, streamlined navigation, and clear booking paths designed to increase inquiries and tour bookings.
The Challenge
Fabrizio runs private, personalized tours in Tuscany—experiences designed for travelers who want more than a bus route and a photo stop. His old Squarespace site didn’t reflect that warmth or explain what made his tours truly different.
What I Built
I migrated his website from Squarespace to WordPress and designed a custom site that feels as welcoming as Tuscany itself. The focus was on storytelling, beautiful imagery, and clear messaging that positions his tours as a premium, personal experience—not a mass-market product.
What We Focused On
- Mobile-first design for travelers researching on phones
- SEO targeting private tours and Tuscany travel searches
- Clear tour structure and booking paths
- Testimonials and past tour highlights for trust-building
- Fast-loading pages for international visitors
The Result: A WordPress website that feels personal, professional, and trustworthy—helping attract travelers who are looking for authentic, one-on-one experiences instead of generic tour packages.
Blaq & Blu
BlaqandBlu.com
United States
Outdated ecommerce layout with cluttered visuals, inconsistent branding, and no clear focus on product presentation or conversions.
A refined, high-end ecommerce experience with elevated branding, intentional layout, and a streamlined user journey designed to increase engagement and sales.
The Challenge
This men’s fashion brand needed an online store that could compete visually and functionally with much larger e-commerce brands—without losing its bold, distinctive identity.
What I Built
I built a custom WooCommerce-powered WordPress store focused on clean design, simple navigation, and a smooth buying experience from product page to checkout.
What We Focused On
- WooCommerce setup and product organization
- Mobile-optimized shopping experience
- SEO for product and category discovery
- Fast load times to reduce cart abandonment
- Clear calls-to-action across the site
The Result: A professional e-commerce website that positions the brand as established and credible—helping turn casual browsers into confident buyers.
Fonte Martino
Tuscany Italy
Overly complex navigation and cluttered layout made it harder for users to find key information and take action.
A refined website refresh with streamlined navigation, improved content hierarchy, and SEO enhancements designed to improve usability and search visibility.
The Challenge
This luxury bed & breakfast needed to reduce reliance on third-party booking platforms like Airbnb and Booking.com, where commission fees cut directly into revenue.
What I Built
I designed an elegant WordPress website that highlights the property’s character, amenities, and setting—while making it easy for guests to book directly.
What We Focused On
- Luxury aesthetic aligned with upscale positioning
- Integrated booking and inquiry system
- SEO for Tuscany accommodation searches
- Mobile-first design for travelers on the go
- Photo galleries that showcase the experience, not just the rooms
The Result: A website that helps drive more direct bookings, giving the business greater control over guest relationships and reducing commission costs.
What These Projects Have in Common
My Approach to Every Website
1. I start with the business goal Not “what do you want your site to look like” but “what do you need your site to DO?” Get bookings? Sell products? Attract clients? Everything flows from that.
2. Built on WordPress Every site uses WordPress because it’s flexible, SEO-friendly, and you own everything. No proprietary platforms, no vendor lock-in.
3. Mobile-first design Most people will see your site on their phone first. If it doesn’t work perfectly on mobile, you’re losing customers.
4. SEO from day one Beautiful sites that nobody finds don’t help your business. SEO optimization is built into every project, not added later.
5. Real content strategy I don’t just design pages—I help you organize information so visitors understand what you offer and why they should care.
6. Ongoing support I don’t disappear after launch. Your business changes, your website should too.
Different Businesses, Same Philosophy
Whether it’s a tour company in Tuscany, a fashion brand in the US, or a luxury B&B—the philosophy is the same:
Your website should work as hard as you do.
It should attract the right customers, explain what makes you different, and make it easy for people to buy or book or hire you.
Pretty designs are nice. Websites that generate revenue are better.
Your Project Could Be Next
I work with freelancers and small business owners who need WordPress websites that actually deliver results—not just look good in screenshots.
Services I offer:
Ready to Start Your Project?
Let’s talk about your business and what you need from your website. No sales pitch—just an honest conversation about whether I can help.