Hi, I’m Toby — Founder of LaunchPad Web Designs. I Build WordPress Websites That Actually Work.

I started LaunchPad Web Designs after seeing the same problem over and over again: freelancers and small business owners getting burned by expensive agencies or frustrated with DIY website builders that promised easy results but delivered mediocre sites.

LaunchPad Web Designs is a one-person WordPress web design studio focused on helping freelancers and small businesses build websites that actually work.

For over a decade, I’ve been building WordPress websites for people who need more than just a digital business card—you need a site that brings in clients, builds credibility, and grows with your business.

Based in Wilmington, Delaware, I work with clients worldwide who want a real partner, not just another vendor.

Get in touch

Why I Do This

Early in my career, I watched talented freelancers and entrepreneurs struggle to get online. They’d either:

  • Spend thousands on agency builds that looked pretty but didn’t deliver results

  • Waste months trying to DIY a website while their business stalled

  • Get stuck with cheap offshore developers who disappeared after launch

None of these options felt right. Small businesses and freelancers need professional websites, but they also need someone who understands their budget constraints and growth challenges.

So I built LaunchPad around a simple idea: What if you could get a professional WordPress website without the agency markup, with ongoing support, and from someone who actually answers the phone?

That’s what we do here.

See our Services

Real Partnership,
Not Just a Transaction

Here’s what working together actually looks like:

I get to know your business first. Before we talk about layouts or colors, I ask about your goals, your ideal clients, and what’s not working with your current online presence. Your website should solve real problems, not just look nice.

I build on WordPress, always. It’s the most flexible, SEO-friendly platform out there. You own everything, and you’re never locked into proprietary systems. If you ever want to move on or work with someone else, you can—no restrictions.

I optimize for search from day one. Every site I build is structured for Google to find and rank. Fast loading, mobile-responsive, proper technical setup—all the things that help potential clients actually discover you.

I stick around after launch. Your business changes. Your website should too. I offer ongoing maintenance and support because a website isn’t a “set it and forget it” thing—it’s a tool that needs regular care.

Why Clients Choose to
Work With Me

One person, full attention You’re not passed around a team or lost in an account management system. You work directly with me from start to finish.

Honest pricing, no games You’ll know exactly what things cost before we begin. Monthly plans from $100 or one-time builds from $500. No surprise fees, no upsells you don’t need.

Experience that shows 12+ years building WordPress sites. I’ve seen what works and what doesn’t. You get that experience without paying agency rates.

I actually care about results A beautiful website that doesn’t bring in clients is a waste of your money. I focus on building sites that convert visitors into customers.

Let's Work Together

How to Get Started

1

Free Consultation

We’ll talk about your business, your goals, and what you need from a website. No sales pitch—just an honest conversation about whether we’re a good fit.

2

Proposal & Pricing

I’ll send you a detailed proposal with exactly what I’ll build, how long it will take, and what it costs. No surprises.

3

Design & Build

I’ll create your site, keep you updated throughout, and involve you in key decisions without overwhelming you with technical details.

4

Launch & Beyond

We’ll launch your site and make sure everything works perfectly. Then I’m available for ongoing support whenever you need it.

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