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Local SEO Guide for Small Businesses & Freelancers
Get found by local customers searching for what you offer on Google and Google Maps.
36 pages of step-by-step instructions, worksheets, and checklists to optimize your business for local search—no technical expertise required.
$19 – Instant PDF download
What This Guide Actually Is
A DIY System for Local Search,
Not Overwhelming Theory
Here’s what usually happens when you try to learn about SEO:
You Google “how to rank on Google.” You find 47 articles with conflicting advice. They use terms like “schema markup,” “domain authority,” and “backlink profile.” You have no idea what any of it means.
You close the tab and hope customers find you somehow.
The problem isn’t that SEO is impossibly hard. The problem is most SEO advice is written for marketing agencies, not small business owners or freelancers who just want local customers to find them.
This guide solves that: Step-by-step instructions for local SEO specifically—the stuff that actually matters for service businesses, local shops, and freelancers serving specific areas.
What’s inside:
- Local keyword research (what your customers actually search)
- Complete Google Business Profile optimization checklist
- On-page SEO worksheet for local pages
- Local blog content planning ideas
- Citation and directory listing management
- Simple backlink ideas for local authority
Why I Created This
The Honest Story
I’ve optimized hundreds of local business websites for search. Almost every client asked the same question:
“Why don’t we show up when people search for [our service] in [our city]?”
The answer was usually simple: their Google Business Profile wasn’t optimized, their website didn’t mention their location enough, and they weren’t listed in local directories.
Basic local SEO fixes. Not rocket science.
But when they Googled “how to do local SEO,” they found articles about technical audits, canonicalization, and hreflang tags. Way too complicated for what they actually needed.
So I documented the local SEO basics that actually matter for small businesses. The checklist I’d walk through with clients—just written down so you can do it yourself.
Why $19? This took 50+ hours to create and test with real businesses. It’s priced fairly for the value. The alternative is hiring an SEO consultant, which costs $500-2,000+ per month.
Who This Guide Is For
It’ll Help If You’re:
- A local service business wanting more customers from your area
- Not showing up when people search for your services locally
- Just starting with SEO and don’t know where to begin
- Overwhelmed by technical SEO advice written for experts
- Serving customers in specific geographic areas
- Tired of paying for ads when organic traffic should work
It Probably Won’t Help If You’re:
- Selling products online to customers nationwide (this is local SEO)
- Already ranking well for local searches
- Looking for advanced technical SEO tactics
- Need help with the technical side of website building (get the [Blueprint] for that)
What People Say
Real Feedback from People Who’ve Used It
Want All 3 Guides?
Save $12 with the Complete Bundle
This Local SEO Guide focuses on getting found by local customers. I also have two other guides:
- Website Blueprint ($19)
Plan your site structure, design, and page layouts before you start building. - Website Copywriting Kit ($19)
Write your website content using fill-in-the-blank templates and proven formulas.
Get all three for $45 (save $12)
Special Offer for Guide Buyers
Purchase any guide or the complete bundle, and if you later hire me to build your website or handle your SEO, I'll credit the full purchase price toward your project.
Example: Buy this $19 guide today. Hire me next month for website design. Get $19 off your project.
Your guides aren't just helpful—they're an investment in working together if you decide you want professional help later.