Freelancer Package
From $100/month
One-page site for independent professionals.
Website Blueprint for Small Businesses & Freelancers
A step-by-step planning system for building your website right.
Your complete roadmap for planning a high-performing small business website before you start designing or building anything.
55 pages of wireframes, branding worksheets, content templates, and launch checklists—everything you need to plan your site before you start building.
$19 – Instant PDF download
What This Guide Actually Is
A Planning System, Not Generic Advice
Here’s what usually happens when you decide to build a website:
You know you need one. You might even know which platform you want to use. But you’re unclear on the fundamentals—
- What pages you actually need
- How to organize your information
- What content belongs on each page
- How everything should fit together
- How to make sure nothing gets missed
So most people end up doing one of three things:
- Hiring someone expensive to figure it out for them
- Winging it and hoping for the best
- Getting stuck and never launching at all
This guide is the third option.
A structured planning system that walks you through every decision before you start designing or building your website.
Quick overview:
- Format: PDF
- Length: 55 pages
- Focus: Planning, structure, and organization (not coding)
- Best used: Before hiring a designer or starting a build
What’s inside:
- Visual wireframe templates for every page type
- Branding workbook to define your look and voice
- Content planning worksheets (what to say on each page)
- SEO strategy checklist
- Pre-launch checklist so nothing gets forgotten
Why I Created This
The Honest Story
After building hundreds of websites, I noticed every client struggled with the same thing: They didn’t know what they were supposed to be planning.
They’d say things like:
- “I don’t know what pages I need”
- “Should my services be one page or multiple pages?”
- “How do I organize all this information?”
- “What even goes on an About page?”
These aren’t technical questions—they’re planning questions. But most website resources skip the planning phase and jump straight to “how to use WordPress” or “how to pick a color scheme.”
So I documented my entire planning process. The same worksheets, wireframes, and checklists I use with paying clients—just packaged so you can do it yourself.
Why $19? This took 60+ hours to create, test with real clients, and refine. It’s priced fairly for the value it provides. The alternative is hiring someone to plan your site for you, which costs $500-1,500+.
Who This Guide Is For
It’ll Help If You’re:
- Planning your first business website
- Redesigning an existing site and want to do it right
- Working with a designer and need to provide good direction
- DIY-ing your site on any platform (WordPress, Wix, Squarespace, etc.)
- Stuck on how to organize your content
- Want professional-level planning without hiring someone
It Probably Won’t Help If You’re:
- Already clear on your site structure and what you need
- Looking for technical implementation tutorials (this is planning, not coding)
- Need help writing the actual words (get the [Copywriting Kit] for that)
- Building a complex e-commerce site (this focuses on service businesses)
What People Say
Real Feedback from People Who’ve Used It
Want All 3 Guides?
Save $12 with the Complete Bundle
This Blueprint focuses on planning your site structure and design. I also have two other guides:
- Local SEO Guide ($19)
Get found on Google by local customers with step-by-step optimization instructions. - Website Copywriting Kit ($19) Write your website content using fill-in-the-blank templates and proven formulas.
Get all three for $45 (save $12)
Special Offer for Guide Buyers
Purchase any guide or the complete bundle, and if you later hire me to build your website or handle your SEO, I'll credit the full purchase price toward your project.
Example: Buy this $19 guide today. Hire me next month for website design. Get $19 off your project.
Your guides aren't just helpful—they're an investment in working together if you decide you want professional help later.