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Website Copywriting Kit for Small Businesses & Freelancers
Stop staring at a blank page. Start writing website copy that sounds like you and converts like a pro.
32 pages of fill-in-the-blank templates, headline formulas, and proven frameworks for every page of your website.
$19 – Instant PDF download
What This Guide Actually Is
Fill-in-the-Blank Templates, Not Generic Writing Tips
Writing website copy usually goes like this:
You open a blank document. You write a sentence. Delete it. Google “how to write an About page.” Find 47 opinions. Get more confused.
Three hours later, you’ve written two sentences—and you hate both of them.
The problem isn’t that you can’t write. It’s that you don’t know what structure to follow or what information belongs on each page.
This kit fixes that with clear structure, proven frameworks, and fill-in-the-blank templates that show you exactly what to write and where.
What’s inside:
- Page-by-page templates (Home, About, Services, Contact)
- Proven headline formulas that grab attention
- Call-to-action frameworks that drive inquiries
- Guidance for finding and writing in your brand voice
- Common website copy mistakes to avoid
Why I Created This
The Honest Story
After building hundreds of websites, I noticed the biggest delay was always waiting for clients to write their content.
Not because they couldn’t write—most business owners are perfectly articulate when you talk to them. The problem was they didn’t know:
- What structure to follow
- What information people actually need
- How long each section should be
- How to talk about themselves without sounding braggy or awkward
They’d send me drafts like: “I’m really passionate about helping people…” or “We’re a leading provider of…”
Generic. Boring. Didn’t sound like them.
So I created fill-in-the-blank templates. The exact frameworks I’d walk clients through on phone calls—just documented so you can do it yourself.
The result is website copy that sounds like you, clearly explains what you do, and actually encourages visitors to take action.
Why $19? This took 50+ hours to create and test with real clients. It’s priced fairly for the value. The alternative is hiring a copywriter, which costs $500-2,000+ for basic website copy.
Who This Guide Is For
It’ll Help If You’re:
- Stuck on what to write for your website
- Starting from scratch and don’t know where to begin
- Rewriting your existing site and want it to sound better
- Comfortable with writing but don’t know website-specific structure
- Tired of generic “write great copy!” advice that doesn’t help
- Working with a designer but need to provide the words
It Probably Won’t Help If You’re:
- Already confident in your website copywriting
- Looking for advanced sales psychology (this is foundational)
- Need help with the technical side of building pages (get the Blueprint for that)
- Writing long-form content like blog posts or books (this is for website pages)
What People Say
Real Feedback from People Who’ve Used It
Want All 3 Guides?
Save $12 with the Complete Bundle
This Copywriting Kit focuses on writing your website content. I also have two other guides:
- Website Blueprint ($19)
Plan your site structure, design, and page layouts before you start building. - Local SEO Guide ($19)
Get found on Google by local customers with step-by-step optimization instructions.
Get all three for $45 (save $12)
Special Offer for Guide Buyers
Purchase any guide or the complete bundle, and if you later hire me to build your website or handle your SEO, I'll credit the full purchase price toward your project.
Example: Buy this $19 guide today. Hire me next month for website design. Get $19 off your project.
Your guides aren't just helpful—they're an investment in working together if you decide you want professional help later.