Website Guides for Small Businesses & Freelancers

Practical guides, templates, and checklists to help you plan, build, and grow your website—without the overwhelm.

Start with the free Starter Kit, then choose a paid guide for deeper help (planning, copywriting, or SEO).

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Why I Created This

The Honest Story

After 12+ years building websites for small businesses, I kept answering the same questions:

  • “What pages do I actually need?”
  • “What should I write on my About page?”
  • “How do I show up on Google locally?”

Instead of answering these questions individually every time, I wrote them down. These guides are the exact process I use with paying clients—just documented so you can do it yourself if you want.

Use them to:

  • Plan your website before you start building
  • Write your content without staring at blank pages
  • Get found by local customers on Google
  • Launch with confidence instead of guesswork

One is free. Three are paid ($19 each, or $49 for all three).

And if you later hire me to build your website, I’ll credit the full purchase price toward your project.

Downloadable Website Guides and Toolkits

Free Guides

Start Here—No Cost, No Credit Card Required

Cover image for Launchpad Web Designs' FREE Website Starter Kit for Small Businesses and Freelancers, showing a laptop with website wireframes and color palettes, guiding users to launch a professional website.

Website Starter Kit

Everything you need to plan and launch your website. 21 pages covering essential features, content planning, launch checklist, and free tools.

Perfect if you’re: Just getting started and need to understand the basics.

Download Free Starter Kit
Coming Soon: Beginner's Guide to Domains & Web Hosting by Launchpad Web Designs. This free, step-by-step guide is for purchasing domains and web hosting services, displayed with a background of digital domain extensions over a world map, symbolizing online presence and connectivity.

Beginner’s Guide to Domains
& Web Hosting (Coming Soon)

A simple explanation of domain names and hosting—what they are, how to choose them, and how to set them up.

Perfect if you’re: Confused about domains and hosting and need straightforward guidance.

Notify Me When Available

Paid Guides ($19 each)

Deeper Help for Specific Challenges

Cover image for Launchpad Web Designs' Website Blueprint for Small Businesses, displaying a blue-toned graphic of website layout and flow diagrams, serving as a step-by-step guide to building a high-performing website.

Website Blueprint – $19

Plan your entire site structure before you build. Includes wireframes, branding worksheets, content templates, and launch checklists. 55 pages.

Perfect if you: Need to plan your site structure and don’t know where to start.

Learn More About Blueprint

$19.00Buy Now

Cover image for Launchpad Web Designs' Website Copywriting Kit for Small Businesses and freelancers, depicting hands typing on a laptop with a blog post interface, helping users write clear and confident website copy without experience.

Website Copywriting Kit – $19

Stop staring at blank pages. Fill-in-the-blank templates for Home, About, Services, and Contact pages. Includes headline formulas and tone guidance. 32 pages.

Perfect if you: Know what pages you need but don’t know what to write.

Learn More About Copywriting Kit

$19.00Buy Now

Cover image for Launchpad Web Designs' Local SEO Guide for Small Businesses, featuring a hand holding glowing SEO text above a laptop, emphasizing boosting local visibility and reaching the right audience.

Local SEO Guide – $19

Get found by local customers searching on Google. Step-by-step instructions for Google Business Profile, keywords, citations, and backlinks. 36 pages.

Perfect if you: Have a website but it’s not showing up in local searches.

Learn More About Local SEO

$19.00Buy Now

Get All Three (Save $8)

Complete Website Success Bundle – $49

All three paid guides together: Blueprint, Copywriting Kit, and Local SEO Guide.

Total: 155 pages covering planning, writing, and optimization.

Perfect if you: Need help with all three phases (planning, writing, getting found).

Individual guides: $57 Bundle: $49 You save: $8

Learn More About Bundle

$45.00Buy Now

Collage of three digital product covers: 'Website Copywriting Kit,' 'Website Blueprint,' and 'Local SEO Guide,' representing the comprehensive Full Website Toolkit Guide Bundle from Launchpad Web Designs for small businesses and freelancers

Which Guide Do You Need?

Quick Decision Guide

Not sure where to start? Here’s how to choose:

“I’m just starting and feeling overwhelmed.” → Start with the Free Starter Kit

“I need to plan my website structure.” → Get the Website Blueprint ($19)

“I know what pages I need but can’t write the content.” → Get the Copywriting Kit ($19)

“My site is live but nobody can find it on Google.” → Get the Local SEO Guide ($19)

“I need help with everything—planning, writing, and SEO.” → Get the Complete Bundle ($49, saves $12)

“I want someone else to just do it for me.” → Contact me about website design services

Credit Toward Services

Your Guide Purchase Is an Investment

If you purchase any paid guide and later hire me to build your website or handle your SEO, I’ll credit the full purchase price toward your project.

Examples:
Buy the Copywriting Kit for $19 → Hire me for website design → Get $19 off
Buy the Complete Bundle for $49 → Hire me later → Get $49 off

Your guides aren’t just helpful resources—they’re an investment in potentially working together.

Ready to Get Started?

Choose the guide that fits where you are right now. Or download the free Starter Kit to begin.

Free Starter Kit Learn More About Bundle Contact Me