Online Presence

WordPress vs Squarespace: Best Choice for Your Site

Posted on by Toby Miletta
WordPress vs Squarespace: Why WordPress Is the Better Choice for Your Business Website' by Launchpad Web Designs, visually representing a comparison between these two popular website builders for business owners
20
Jun

WordPress vs Squarespace: Best Choice for Your Site

If you’re starting a new website for your business, one of the first questions you’ll face is:
Should I use WordPress or Squarespace?

Both platforms are popular and offer tools to help small businesses get online. But once you look under the hood, it’s clear that WordPress offers more power, flexibility, and long-term value—especially if you’re serious about growing your business online.

In this post, we’ll break down the key differences between WordPress vs Squarespace, and explain why WordPress is the better choice for small business owners who want full control over their website.

What Are WordPress and Squarespace?

Let’s start with the basics:

    • WordPress.org is a free, open-source content management system (CMS) that powers over 40% of all websites on the internet. It’s self-hosted, which means you choose your own hosting provider and have complete control over your site.
    • Squarespace is an all-in-one website builder that powers just 2% of all websites on the internet. It offers a drag-and-drop interface, built-in hosting, and a set of templates you can customize.

On the surface, Squarespace may seem easier—but in reality, WordPress gives you far more freedom and potential to build a truly professional, scalable site.

WordPress vs Squarespace: Which Platform Is Right for Your Business?

When deciding between WordPress vs Squarespace, it’s important to understand the key differences that can impact your website’s performance and growth. While WordPress may appear overwhelming for beginners and Squarespace might seem like a quick, user-friendly solution.  Only one platform truly stands out in terms of flexibility, scalability, and long-term value. In the comparison below, we’ll explore their features to help you determine which option is the best fit for your business.

1. Flexibility and Customization

🔧 WordPress Wins Hands Down

With WordPress, you can create virtually any type of website—from blogs and portfolios to full e-commerce stores, membership sites, booking platforms, and more.

    • Thousands of free and premium themes
    • Over 59,000 plugins to extend functionality
    • Unlimited design customization options
    • Ability to edit the code (if needed) for total control

Squarespace, while beautiful and user-friendly, has a limited set of features and templates. You can only do what the platform allows—no advanced plugins, no deep customization, and very little flexibility.

2. SEO (Search Engine Optimization)

🔍 WordPress Is Built for Better SEO

If your goal is to get found on Google, WordPress gives you the tools to do it right. With plugins like RankMath or Yoast SEO, you can optimize every page and blog post with keywords, meta descriptions, schema markup, and more.

Squarespace includes some basic SEO features, but you’re limited in how much you can control. For example:

    • You can’t install third-party SEO tools
    • Site speed and code bloat can hurt rankings
    • Limited flexibility with headers, URLs, and redirects

With WordPress, you’re in the driver’s seat—and that’s a big deal for local businesses who rely on Google to drive traffic.

3. Ownership and Control

🛠️ You Own Everything on WordPress

With WordPress, you:

    • Own your website and its content
    • Can move your site to any hosting provider
    • Are free to grow and scale however you want

Squarespace, on the other hand, is a closed platform. If they raise prices or change their terms of service, you’re stuck. You can’t easily move your site elsewhere. That’s like renting a store you can never truly own.

WordPress = full freedom. Squarespace = limited lease.

4. Cost Over Time

💵 WordPress Offers Better Value

At first glance, Squarespace pricing looks simple—it includes hosting, templates, and support in one monthly fee. But over time, that adds up. And you’re still limited in features unless you upgrade to higher-tier plans.

With WordPress:

    • The software is free
    • Hosting is very affordable (especially with providers like Hostinger)
    • You only pay for what you actually need
    • Many plugins and themes are free or one-time costs

You get more features, more flexibility, and more ownership—often for less money.

5. Community Support and Resources

🌎 WordPress Has a Massive Global Community

WordPress has been around for two decades and has a thriving support ecosystem:

    • Huge community forums
    • Thousands of tutorials and YouTube videos
    • Developers, designers, and experts everywhere

If you ever need help, you’re not alone. Whether it’s a quick fix or a major update, someone has likely already solved the problem—and shared the solution.

Squarespace support is limited to what their team offers, and your options are fewer if you need advanced help.

Final Verdict: WordPress vs Squarespace

If you’re just testing an idea or creating a personal project, Squarespace might work. But if you’re a business owner who wants:

    • A professional online presence
    • Full control of your website
    • The best chance to grow your brand online

Then WordPress is hands-down the better option.

At LaunchPad Web Designs, we specialize in building beautiful, custom WordPress websites for small business owners—websites that are fast, mobile-friendly, SEO-ready, and built to convert.

Ready to Launch Your WordPress Site or convert your Squarespace site?

Don’t settle for limitations. Get the flexibility, control, and performance your business deserves.

👉 Contact us today to learn how we can help you launch a powerful WordPress website that gets results.

Toby Miletta, Web Designer and Founder of LaunchPad Web Designs
Toby Miletta

With over 11 years of experience in web design and development, Toby Miletta is a dedicated small business advocate and the founder of LaunchPad Web Designs. His passion lies in helping entrepreneurs and small business owners create strong, professional online presences that drive real results. Toby specializes in custom WordPress website design, search engine optimization (SEO), and comprehensive digital strategies tailored specifically for startups and growing businesses. His decade-plus experience has given him deep insights into what works in today's competitive digital landscape. As a firm believer that high-quality web design should be accessible to businesses of all sizes, Toby has made it his mission to demystify the web design process and provide practical, actionable guidance. He regularly shares his expertise through detailed articles covering website optimization, mobile responsiveness, branding strategies, Google Business Profile management, and proven digital growth tactics. Through LaunchPad Web Designs and his writing, Toby continues to empower entrepreneurs with the tools and knowledge they need to succeed online.

This site uses cookies to offer you a better browsing experience. By browsing this website, you agree to our use of cookies.
More info